Pierre-Arnaud Dablemont's articles by categorie.
Marketing and classical music
The wolves of Helene Grimaud, the hat of Pavel Šporcl, etc, the classical music's image change little by little. Will of democratization or simple marketing tool?
The artist free of his choices disappeared behing the tremendous law of marketing. To reach a public not accustomed and indeed find a new opportunity for selling is well established in the ideas of our leaders. In our world of image, the important thing is not any more the contents but the container. In their race, the labels do not bank any more on one quality of interpretation or the quality of an artist but on his physique, and its actor's craft.
Anna Netrebko in a very snuffed television game is called a success according to Deutsche Grammophon, because the chief of international marketing and promotion points out that in the two months following the broadcasting, 70.000 discs were sold. But is... Read more ...
02/23/2007 - Economy -
In this end of month of January, my interest is worn on France and its SACEM. Does the Society of the Authors, Composers and Publishers of Music wish to deprive its members of diffusion?
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